Welcome - Bienvenidos to ¡VivaFest!

Welcome to VivaFest! the Bay Area’s destination for celebrating the culture and musical heart of Mexico and Latino spirit. VivaFest is more than one event – we’re a cultural institute without walls – providing access to heritage music and dance education, concerts, speakers events, visual arts exhibitions, new media, and arts advocacy, throughout San Jose and the Bay Area. We produce cultural events, videos, and television programs that tell the stories of our Latino community. We provide standards-based mariachi music education to our public schools. We advocate for heritage arts education online, through national media outlets and in our neighborhoods.

Welcome to our house – and experience the many hearts of our heritage.

Festival Blog

Silicon Valley Artists Need IP Protection, Too

The arts and entertainment scene in Silicon Valley is vibrant, innovative, and most of all, entertaining and commercially viable. But in a region that is envied all over the world for its technology entrepreneurship, our regional artists and entertainers often get short shrift when it comes to pro- tecting and monetizing their intellectual property. The IP protection issues that arise in the arts are analogous to those that arise in software development — copyright, trademark, service mark, for example. And while the entire legal infrastructure of Silicon Valley has developed to protect technology-related rights, all too often the soft IP of local, talented artists goes unprotected. Continue reading