Festival TV

VivaFest! Presents: Domingo Gigante!

The 2012 VivaFest! headline event at San Jose’s famous HP Pavilion Arena presented a world premier concert September 16. For the first time on one stage VivaFest united five international superstars of Latin music and heritage: Mariachi Vargas de Tecalitlan, Ozomatli, Lila Downs and Paquita la del Barrio with Mariachi Reyna de Los Angeles and very special guests Mariachi Azteca. Our festival workshop students made the evening truly special. Join this multi-generational cast for a concert you won’t forget.

¡VivaFest! Presents: Mariachi Dreams – A Story of Heritage Music Education

Come behind the scenes at San Jose Unified School District and learn how a traditional folk heritage art form is changing the lives of students and their families. Mariachi Dreams was produced by íVivafest!, a program of the Mexican Heritage Corporation, in association with SJUSD.

Benefits of Mariachi Education

A study of the arts provides children with an internal glimpse of other cultures and teaches them to be empathetic towards the people of these cultures. Recent studies show that students who study the arts are more successful on standardized tests such as the SAT. They also achieve higher grades in high school. ¡VivaFest! in partnership with San Jose Unified School District is producing a documentary on San Jose mariachi students and the benefits of music education–here’s a sneak peak at our work in progress.

2011 Gala Concert – Once Upon a Time… A Mariachi Musical

Once Upon a Time .. A Mariachi Musical …. is an original musical commissioned by the Festival with support from the National Endowment for the Arts.

“Todos Somos Viajeros” – A Journey Through Art and Correspondence

A mini-documentary commissioned by the United States Postal Service for VivaFest!

Dan Guerrero – Producer/Director/Performer

Don’t miss this new webisode about Festival Creative Director Dan Guerrero, filmed at our 2010 festval!

Adelita! The Women of the Mexican Revolution

By popular request, we have made available the opening sequence of the 2010 Festival original production, “Adelita! The Women of the Mexican Revolution,” conceived by Linda Ronstadt and staged and directed by Dan Guerrero. This compelling multi-media production told the story of the women warriors of Mexico’s Revolution of 1910. In this opening sequence, the real women, men, and yes, children, who fought for social justice, are brought to life.

2010 Mariachi Festival Gala (Part 1)

2010 Mariachi Festival Gala (Part 2)


Several new mini-documentaries and video features tell the story about our work, the famous San Jose Mexican Heritage Festival and more, with insightful commentary by Dolores Huerta, Linda Ronstadt, Thomas Saenz, NPR reporter Richard Gonzales and world musicians Ozomatli.

Hear festival musicians including Grammy winners The Texas Maniacs and learn about MHC’s mission and work with CEO Marcela Davison Aviles

Evening with Dolores Huerta at San Jose State University

On The Town – 2010 Mariachi Festival

Profiles of Excellence – Marcela Davison Aviles


Watch the three new documentary web episodes produced by the Mexican Heritage Corporation in association with CreaTV exclusively for the Festival!

A historical and evocative conversation between two icons of the Hispanic community – Dolores Huerta and Linda Ronstadt – discussing the women of the social justice movement, the beauty of mariachi music and their continuing work in service to the community.

Episode 1 – The Festival



Episode 2 – Las Soldaderas



Episode 3 – Dolores Huerta Foundation

  • Dr. Adriana Ayala

    Film & Community Conversations:
    Dr. Adriana Ayala

  • HMM2012-Featured

    Film & Community Conversations:
    Dr. Humberto Morales

  • Reyna-Grande-Featured

    Film & Community Conversations:
    Reyna Grande

  • Cardenes-Featured

    Music:
    Maestro Andrés Cárdenes

  • Graciela_Tiscareno-Sato-Featured

    Film & Community Conversations:
    Graciela Tiscareño-Sato

  • Latinnovating-Feature

    Monday, June 10, 2013:
    A Conversation with Author of “Latinnovating,” Graciela Tiscareño-Sato

  • Cardenes-Featured

    Saturday, May 11, 2013:
    A Conversation and Violin Master Class with Maestro Andrés Cárdenes

  • Reyna-Grande-Featured

    Friday, May 10, 2013:
    A Conversation with National Book Critics Nominee Reyna Grande

  • HMM2012-Featured

    Friday, May 3, 2013:
    From the Battlefield to the Plaza

  • Dia de los Muertos Community Concert

    Concerts:
    Dia de los Muertos Community Concert and Family Activities

  • 372799_332677290110192_1855961994_n

    Friday, September 21, 2012:
    California History Walking Tours

  • Maya Calendar Revealed

    Special Events:
    Maya Calendar Revealed

  • Lila Downs - Como Agua Para Chocolate

    Cine y Cena - Dinner and a Movie @ VivaFest!:
    20th Anniversary Como Agua Para Chocolate Diner

  • The Weight of the Nation

    Thursday, September 13, 2012:
    The Weight of the Nation

  • Irene Chavez

    Film & Community Conversations:
    Irene Chavez

  • Las Cafeteras

    Music:
    Las Cafeteras

  • La Misa Negra

    Music:
    La Misa Negra

  • Aurora Guerrero

    Film & Community Conversations:
    Aurora Guerrero

  • Guelaguetza Performers

    Dance:
    Guelaguetza performers from Santa Cruz

  • Like Water for Chocolate

    Cine y Cena - Dinner and a Movie @ VivaFest!:
    20th Anniversary Like Water for Chocolate

  • The Renaissance of Mata Ortiz

    Saturday, September 15, 2012:
    The Renaissance of Mata Ortiz

  • Mosquita y Mari

    VivaFest! Film Series @ theTech Museum IMAX Theatre:
    Mosquita y Mari

  • Dona Barbara

    Monday, September 10, 2012:
    Mexican Movie Night (In Spanish)

  • Isaac Artenstein

    Film & Community Conversations:
    Isaac Artenstein

  • Tijuana Jews

    VivaFest! Film Series @ theTech Museum IMAX Theatre:
    Tijuana Jews

  • Rick Najera

    Film & Community Conversations:
    Rick Najera

  • Taco Shop

    Saturday, September 8, 2012:
    Taco Shop w/ Rick Najera

  • Domingo Gigante

    Concerts:
    Domingo Gigante: A Night Of Stars

  • Los Texmaniacs

    Music:
    Los Texmaniacs

  • Trio Ellas

    Music:
    Trio Ellas

  • Paquita la Del Barrio

    Music:
    Paquita la Del Barrio

  • Ozomatli

    Music:
    Ozomatli

  • Lila Downs

    Music:
    Lila Downs

  • Mariachi Vargas de Tecalitlan

    Music:
    Mariachi Vargas de Tecalitlan

  • Ronstadt-Generations-featured

    Music:
    Ronstadt Generations

  • Ruben-Navarette-featured

    Film & Community Conversations:
    Ruben Navarette

  • Javier-Sicilia-featured2

    Film & Community Conversations:
    Javier Sicilia

  • Javier Sicilia

    Special Events:
    VivaFest 2012 Spring Events – Conversations with Javier Sicilia Ruben Martinez and Ruben Navarrette

  • Comedy Showcase

    Concerts:
    VivaFest 2012 Spring Events – An Evening of Comedy!

  • Calpulli Tonalehqueh

    Dance:
    Calpulli Tonalehqueh

  • Folklórico Dance Workshops

    Festival Workshops:
    Folklórico Dance Workshops

  • Outdoor Feria del Mariachi

    Concerts:
    Outdoor Feria del Mariachi (FREE!)

  • Mariachi Mass

    Special Events:
    Mariachi Mass

  • Student Showcase Concert

    Concerts:
    Student Showcase Concert

  • Music & Dance Workshops

    Festival Workshops:
    Music & Dance Workshops

  • Dan Guerrero

    Music:
    Dan Guerrero – Creative Director

  • Gil Sperry

    Film & Community Conversations:
    Gil Sperry

  • Mariachi Nuevo Tecalitllan

    Music:
    Mariachi Nuevo Tecalitlán

  • Mariachi Reyna

    Music:
    Mariachi Reyna de Los Angeles

  • Los Lupeños

    Dance:
    Los Lupeños

  • Mariachi Azteca

    Music:
    Mariachi Azteca