Mexican Heritage Corporation Staff

Marcela Davison Avilés – President and CEO

A first generation Mexican-American, Marcela is a graduate of Harvard College and Stanford Law School. She has served as counsel in the areas of banking, motion pictures, television and stage production, with specific experience in the areas of corporate, copyrights, contracts, and bank regulatory law. Prior to her position with the Mexican Heritage Plaza, she served as Executive Director of the Latino Community Foundation in San Francisco. Formerly, she served as Chief Executive Officer and President of Blackboard Entertainment. Her background also includes consulting and corporate legal experience in the bank regulatory area with both Federal and state agencies, law firm practice, non-profit Board membership in arts and education and extensive press and public speaking experience.

Sandra R. Curtis – Chief Innovations Officer

Sandra Curtis served as Senior Vice President at Zorro Productions, Inc. heading Creative Development for nearly twenty years. She has produced across all media. Recent television productions include Zorro: la Espada y la Rosa, 122 hour episodes of a Spanish language telenovela and Zorro: Generation Z, a modern day animated Zorro. The films The Mask of Zorro and The Legend of Zorro were produced under her watch. For the stage, Sandra served as an Executive Producer of the Olivier award winning premiere of Zorro, the Musical on London’s West End featuring an original score by The Gipsy Kings. The show opens next in Paris with nine subsequent international productions scheduled. She produced Culture Clash’s Zorro in Hell, which garnered rave reviews at Berkeley Repetory Theater and successive houses. Sandra created the origins project which became Isabel Allende’s Zorro, a Novel. She wrote Zorro Unmasked, the Official History and seven Zorro novels, among other titles.

Sandra earned her Ph.D. at UC Berkeley and taught at Cal and San Francisco State prior to becoming a founding member of a children’s edutainment software company.

Monica Ramos – Program Coordinator, Mariachi and Folklorico Festival

Monica Ramos has been associated with the Mexican Heritage Corporation and the San Jose Mariachi Festival since the festival’s inception. She presently coordinates the Pee Wee mariachi program and the festival workshops and volunteer corp. Her years of experience and dedication to mariachi music and education have established her as a leader in the San Francisco Bay Area mariachi community.

Marco Chavez – Artistic Director of Grupo Folklórico, Los Lupeños de San José

Jill Arnone – Communications Director

Edgar Paz – Interim Finance Dirctor

Roberto Martinez – Education Program Consultant

April Trabucho – Fund Development Consultant

21st Annual Mariachi Festival Staff

Dan Guerrero – Festival Creative Director

Mr. Guerrero, based in Los Angeles, is a highly acclaimed independent director and producer of diverse programming for network and cable television and of non-broadcast international arts and culture events at such prestigious venues as the John F. Kennedy Center for the Performing Arts in Washington, D.C., the Dorothy Chandler Pavilion in Los Angeles, the National Hispanic Cultural Center in Albuquerque and the Cité de la Musique in Paris, France.

Guerrero’s many live productions include the world premiere of Concierto para Mendez for the Los Angeles Opera at the Dorothy Chandler Pavilion; Arabesque: Arts of the Arab World at the Kennedy Center; and the opening ceremonies for the city-wide Los Angeles’ Artes de Mexico Festival with more than 300 musical performers and costumed participants on the steps of Los Angeles City Hall. His many television credits include producing for NBC, HBO, Fox and PBS where he co-produced The Kennedy Center Concert of the Americas with Quincy Jones. Mr. Guerrero recently co-produced and co-wrote Lalo Guerrero: The Original Chicano, an award-winning documentary on his late father, Chicano music icon Lalo Guerrero. The film aired nationally on PBS stations in the Voces series hosted by Edward James Olmos and included a DVD/CD release. It has also screened at national and international Film Festivals including the Turks & Caicos International Film Festival where the film garnered awards for Best Documentary, Best Director and Best Song.

Fil Maresca – Outdoor Feria Production Manager

Fil Maresca is the founder of Filco Events, a Bay Area production management firm that has been producing festivals, fundraisers, and events for more than 20 years. The firm’s clients have included such big-name events as Metro’s Music in the Park and the San Jose Jazz Festival. After earning a degree in Sociology and Popular Culture from the University of Vermont, Fil Maresca moved to the Bay Area in the 1980s and has been active in the local entertainment scene ever since. In the ’90s, he owned and operated F/X The Club, and he also served as Board President for the San José Downtown Association.

Jose Ronstadt – Master of Ceremonies

Described as “a man who uses wit, enthusiasm and knowledge to make things happen,” José A. Ronstadt is well known in the Latino community not only for his television background, but also for his long activism on behalf of Hispanic causes.

His extensive career in international, national and local television has provided him with experience both as a top-level executive, public speaker and as a television personality. Most recently he was inducted into the International Mariachi Hall of Fame.

Mr. Ronstadt currently serves as news anchor for “Conteo Informativo” and “Noticias 22″ on KWHY-TV 22/ NBC/Telemundo, Monday thru Friday at 7p.m. and 10 p.m. There he was recently awarded three Golden Mikes for “Best Hard News Reporting – Chavez Ravine,” “Best Light News Reporting – The Million Dollar Theatre” and “Best Live Reporting – The Chalino Sanchez Riots.” Mr. Ronstadt has also acted as host and producer of a number of television shows and network specials, among them: “Hola America,” (Univision) a live international show which combined fun and games with the most serious content, reflecting Mr. Ronstadt’s personality, “Voces Del Pueblo” (Univision) which united for the first time the communities of San Antonio, Texas, New York, Miami, Florida and Los Angeles, California in a national town hall dedicated to the most critical Hispanic issues. Other Television shows hosted by Mr. Ronstadt include “Temas & Debates,” (Univision) “Tiempo de Accion,” (Independent Television) “Primera Plana,” (Univision Texas) “Contrapunto,” (Univision Arizona) and “The Tucson International Mariachi Conference.” (Univision)

Mr. Ronstadt served as Host and Executive producer of Telemundo KVEA-TV, Channel 52′s morning news and entertainment program titled “Hola Los Angeles.” This program covered a variety of topics ranging from the latest news and Latino issues to sports, entertainment and much more. Mr. Ronstadt also served as the senior anchor of KVEA-TV, Channel 52′s newscast “Noticiero Telemundo 52.” There Mr. Ronstadt was awarded the Golden Mike for “Best Half Hour Newscast in California” and the Golden Mike for “Best Commentary” in Television in California.

Mr. Ronstadt served as host and MC for a number of events, including The Tucson International Mariachi Conference, Las Cruces Mariachi Festival, The Mexican Heritage Plaza Annual Mariachi Festival, National Council of La Raza Annual Banquet, The San Antonio Mexican-American Physicians’ Annual fund raiser, Xicanindio’s Celebrity Fund-raising Dinner, Hispanic Charity Ball, Madres De El Este de Los Angeles Santa Isabel Annual Scholarship Banquet, New Horizons Annual Fundraising Gala and Valentine’s Annual Auction and Chicanos Por La Causa Annual Fund-raising Banquet. Arizona State University announced in 2006 the naming of the José Ronstadt Outstanding Undergraduate and Graduate Student Awards for his contributions to academics and Latinos at the university.

Mariachi Cobre – Mariachi Workshop Faculty

At the end of the last century, while the representative music of Mexico was emerging in the State of Jalisco, in the United States the Mexican American residents continued to cultivate their traditions. Among them, music was one of the most valued aspect of their heritage. In 1964, in modern Tucson, a Catholic priest organized the first young mariachi group in the country. Later, in 1971, after having collaborated almost from the birth of the group, Randy Carrillo, a student, organized the Mariachi Cobre with the participation of his younger brother Steve, his friend Mack Ruiz, and musical arranger, Frank Grijalva. And this the beginning…in Tucson, Arizona of the spread of the music of Mexico throughout the world. This phase covers a quarter of a century, during which this extremely professional group of young Mexican American men (nearly all from Tucson) have sung the music of Mexico, not only in this country – they have become ambassadors in other countries as well through international television. Since 1982, Mariachi Cobre has delighted visitors to the internationally famous at EPCOT Center Disney World in Orlando, Fl. Before this, Mariachi Cobre was the creator in 1981, in its home town, of the International Mariachi Conference. This celebration is a concept that has spread to other cities in the United States where similar conferences are held. These have brought not only an exposure to the music of Mexico, but also the emergence of dozens of young groups of musicians and an increase in studies related to mariachi music. Mariachi Cobre has cultivated very special relations with the Mariachi Vargas and Mariachi Los Camperos de Nati Cano, and have been accompanists for renowned artist such as: their compatriot Linda Ronstadt, Lucha Villa, Lola Beltran, Ana Gabriel, and Guadalupe Pineda, as well as Julio Iglesias, Jose Luis Rodriquez, Rocio Banquells, Vikki Carr, Beatriz Adriana, and other luminaries. The members of the Mariachi Cobre are distinguished representatives of their Mexican American families in Tucson and of the ancestral music of Mexico. The 25th anniversary celebration is a source of pride for the renowned Mariachi Cobre that, with the impulse of a strong tradition, promotes the music of Mexico from Tucson to the entire world.

Jose Delgado – Festival Production Director

Jose has over thirty-eight years experience in theater and artist management as a General Manager, Tour Manager, Administrator, Producer and Business Manager while working for KROST/CHAPIN MANAGEMENT, PETER ASHER MANAGEMENT, THE LOS ANGELES THEATER CENTER, EL TEATRO CAMPESINO and ROBINWOOD ENTERPRISES.

He tour managed eight national tours for Linda Ronstadt including the theatrical production of Canciones de Mi Padre, Cry like a Rainstorm Howl like the Wind featuring Aaron Neville, and Mas Canciones. He also tour managed her national tour with the Pittsburg Symphony as well as Linda Ronstadt and Emmylou Harris’ Western Wall: The Tucson Sessions tour. As a manager of recording artists, he has worked with Krost/Chapin Management and Peter Asher Management. He was the Administrator for the Los Angeles Theatre Center’s Latino Theatre Lab. As a company member of El Teatro Campesino he served in various capacities including Administrative Director, Producer and Tour Manager. He managed the company on three national and two European tours. Currently, he is the owner of PLEIADES MANAGEMENT, manages Mariachi Sol de Mexico and Mariachi Reina de Los Angeles, and author Ruben Martinez. Some of his other clients have included playwright Oliver Mayer, the ensemble known as the Taco Shop Poets, and the Spanish language band Maria Fatal. Mr. Delgado was also the Chair of Cornerstone Theater Companies’ board of directors.

Jessica Torres & Rudy Figueroa – Mariachi Festival Folklorico Instructors

Daniel Foster – Special Effects and Audio Visual Designer

Dr. Susan Cashion – Mariachi Production Choreography

Daniel Buckley – Mariachi Production Book & Mariachi Festival Blogger

Randy Carillo – Mariachi Production Music Director