2013-07-23 MundoFox Named Title Sponsor for 2013 ¡VivaFest!

First title sponsor for 22nd annual month-long celebration of Latin culture


San Jose, CA (July 23, 2013) –
MundoFox, the newest Spanish-language television network for American Latinos, is the first title sponsor for ¡VivaFest!, the only month-long celebration of Latin culture in the U.S. The six figure sponsorship agreement offers important support to this multi-venue celebration of the best Latino music, art and dance combined with educational music and dance workshops plus community conversations. MundoFox ¡VivaFest!, which is a fund raiser for music and arts in San Jose, takes place August 31 – September 28, 2013 throughout San Jose.

Produced by the non-profit Mexican Heritage Corporation, this destination event showcases and explores Latino culture, inviting a better understanding of its treasures and heritage. The MundoFox partnership will enhance the annual arts, dance and music event by including participation of popular game show host and brand ambassador, Marco Antonio Regil, as well as fan-favorite, Poncho de Anda, host of the new MundoFox music competition show, “El Factor X.”

“This is a perfect partnership,” said Marcela Davison Aviles, Mexican Heritage Corporation president and CEO. “¡VivaFest! benefits from MundoFox’s broad outreach and their involvement deepens their relationship with our diverse Northern California audience.”

“We are proud to sponsor such an established entertainment property and celebration of American Latino culture and Mexican heritage,” said Claudia Estrada, Vice President and General Manager, KTNC ESTRELLA TV-42 I KCNS MUNDOFOX-3. “We are pleased to be part of a program that benefits the non-profit Mexican Heritage Corporation and San Jose Unified School District’s Joint Mariachi Youth Education Program which provides a rigorous standards-based music program in mariachi for students from diverse communities.”

MundoFox ¡VivaFest! Includes:

August 31 – September 1, 9 a.m. – 4 p.m.
Mariachi and ballet folklorico workshops, preparing an anticipated 500 students to perform in the September 7th gala, The Romances of Mexico. The Tech Museum, 201 South Market St., San Jose; $75/person by 7/31; $85/person by 8/2; $150/person after 8/25.

September 7, 8 p.m.
The Romance of Mexico gala concert, starring Fernando de la Mora, Mexico’s greatest tenor in his San Jose debut, along with mariachi icons Sol De Mexico, soprano Sandra Rubacalva and the Symphony Silicon Valley, conducted by George Daugherty. This evening of romance, melody and lyricism focuses on romantic boleros, art song and ballads from such composers as Maria Grever, Augustin Lara, Jose Alfredo Jimenez, Consuelo Velazquez and many more. SAP Center, San Jose; tickets start at $40/person.

September 13, 10 a.m. – 3 p.m.
Opening of El Centenario Posada 2013 celebrating the work and influence of Jose Guadalupe Posada, in an exhibit of his satirical works whose illustrations of ‘calaveras’ or skulls and skeletons inspired the artwork surrounding the Mexican holiday Dia de los Muertos or Day of the Dead. Curated by Jim Nikas, this exhibition marks the 100 year anniversary of Posada’s death. The exhibit also includes selected work from contemporary Mexican and American artists along with paintings from Cheech Marin’s Chicano Art Collection. El Centenario Posada 2013 runs through December 30, 2013, 9 a.m. – 3 p.m. Monday – Friday. The Mexican Consulate, San Jose; free.

September 14, 7 p.m.
Ireland Meets Mexico in a Musical Tribute to the San Patricio Brigade – September marks the 150th anniversary of the heroic efforts of the San Patricio Brigade, who followed their faith to fight on behalf of Mexican forces against the U.S. invasion of Mexico in 1848. Irish musicians O’Craven and the Kavanaugh Brothers and Mexican American folk group Cascabel join Veracruz, Mexico’s Grupo Mono Blanco in an evening of musical cross collaboration. San Pedro Square Market, San Jose; free.

September 15, 10 a.m.
Mariachi Mass at Cathedral Basilica of Saint Joseph, San Jose.

September 15, 2 – 9 p.m.
Feria del Mariachi – celebrate Fiestas Patrias, the authentic Mexican Independence Day, with games, music, food, arts and cultural activities for the entire family. At 8:45 p.m., join Mexican Consul General, Carlos Ponce Martinez, in El Grito, a massive, synchronized call-and-response that’s more than a century old. San Jose’s Discovery Meadow; free.

September 28, 7:30 p.m.
MundoFox ¡VivaFest!, in association with Nederlander Concerts, co-present Grammy and Latin Grammy-nominated Mexican techno funk band Kinky and special guests Carla Morrison, La Santa Cecilia, and Sistema Bomb, together for the first time. San Jose Civic; tickets start at $56.35.

Tickets:

ticketmaster.com

Fundraiser:

All MundoFox ¡VivaFest! proceeds benefit the non-profit Mexican Heritage Corporation and San Jose Unified School District’s Joint Mariachi Youth Education Program which provides a rigorous standards-based music program in mariachi for students from diverse communities.

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Media Contacts:

Trisha Clayton, 415-346-4565, t.clayton@comcast.net

Judy Rowcliffe, 415-456-4131, jlrowcliffe@comcast.net